10 Steps to Start a Profitable Dog Walking Business

Starting a dog walking or dog sitting business from home is a rewarding way to earn income while caring for pets. Whether you’re a dog lover looking for extra income or seeking a full-time pet care business, this guide will walk you through everything you need to know to get started.

Young Man Walking 4 Dogs in Suburban Neighborhood

1. Do I Need Any Certifications?

While certification isn’t required, pet first aid training from Red Cross (https://www.redcross.org/) and pet care courses from Pet Sitters International (https://www.petsit.com/) can boost credibility.

2. How Much Can I Earn?

Dog walkers earn $15-$40 per walk, while sitters charge $30-$75 per night. High-demand areas and specialized services increase income potential.

3. How Do I Find Clients?

Use Rover (https://www.rover.com/) and Wag! (https://wagwalking.com/) to connect with pet owners. Social media, local flyers, and word-of-mouth also help.

4. Do I Need a Business License?

Check local laws. Many areas require a pet care license, business registration, or insurance for liability protection.

5. How Do I Set My Rates?

ServiceRate Range
Dog Walking$15 – $40 per walk
Dog Sitting$30 – $75 per night
Puppy Care$20 – $50 per visit
Additional Pets+$5 – $15 per pet

6. What Equipment Do I Need?

Leashes, harnesses, waste bags, pet first aid kits, and comfortable walking shoes. A smartphone with GPS tracking helps clients feel secure.

7. How Do I Market My Business?

Create a website with Wix (https://www.wix.com/) or WordPress (https://wordpress.org/). Promote on Facebook, Instagram, and Nextdoor. Offer discounts for referrals.

8. What Insurance Should I Get?

Pet business insurance from Pet Care Insurance (https://www.petcareins.com/) or Business Insurers of the Carolinas (https://www.business-insurers.com/) protects against accidents and liabilities.

9. How Do I Schedule Walks & Sittings?

Use booking tools like Time To Pet (https://www.timetopet.com/) or Precise Petcare (https://www.precisepetcare.com/) to manage appointments and payments.

10. How Long Until I Get Clients?

With strong marketing, you can secure clients within 1-2 months. Networking, reviews, and consistency help grow your business faster.


Step-by-Step Guide to Starting Your Dog Walking or Sitting Business

Woman Petting Dogs in Backyard

Step 1: Research Local Demand

  • Check platforms like Rover and Wag! for competitor pricing.
  • Assess neighborhood demand and pet owner preferences.

Step 2: Choose Your Services & Rates

  • Offer services such as dog walking, pet sitting, overnight stays, or drop-in visits.
  • Consider special add-ons like puppy training or senior pet care.

Step 3: Get the Necessary Permits & Insurance

  • Register your business as a sole proprietorship or LLC.
  • Purchase pet business liability insurance.
  • Obtain required local permits or licenses.

Step 4: Create a Professional Online Presence

  • Build a simple website with a pricing page and testimonials.
  • Use Instagram and Facebook to showcase happy client pets.
  • Register on pet-sitting apps like Rover and Wag!.

Step 5: Market Your Services Locally

  • Hand out flyers in dog parks, vet clinics, and pet stores.
  • Offer referral discounts to existing customers.
  • Partner with local groomers and trainers for cross-promotion.

Step 6: Set Up a Scheduling & Payment System

  • Use software like Time To Pet or Precise Petcare for easy booking.
  • Offer multiple payment methods, including Venmo, PayPal, and cash.
  • Implement clear cancellation and rescheduling policies.

Step 7: Provide Top-Notch Customer Service

  • Send daily photo updates to pet owners.
  • Keep detailed notes on pet preferences and medical needs.
  • Always arrive on time and ensure the safety of pets.

Step 8: Gather Reviews & Testimonials

Golden Retrievers Sitting on Grass in Backyard
  • Request Google and Facebook reviews from happy clients.
  • Offer incentives for referrals.
  • Showcase testimonials on your website and social media.

Step 9: Expand Your Business

  • Hire additional pet sitters or walkers as demand grows.
  • Offer premium services like dog training or pet taxi services.
  • Automate administrative tasks to free up time.

Step 10: Maintain Strong Client Relationships

  • Remember pet birthdays and send holiday discounts.
  • Check in with long-term clients and offer exclusive promotions.
  • Keep customer satisfaction as your top priority.

Checklist to Launch Your Dog Walking Business

✅ Research demand and set pricing
✅ Register your business and obtain insurance
✅ Create a website and social media profiles
✅ Sign up for Rover, Wag!, and pet care networks
✅ Invest in pet safety gear and scheduling software
✅ Market your services through flyers and referrals
✅ Offer promotions for first-time clients
✅ Provide exceptional customer service
✅ Collect reviews and testimonials
Scale your business with additional services


Reputable Resources to Grow Your Business


Final Thoughts

A dog walking or sitting business is a fantastic way to earn money while spending time with pets. With the right tools, marketing, and dedication, you can build a profitable and fulfilling business. Start today and turn your love for animals into a thriving career!


Woman Working from Home

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