How to Start an Ice Cream Shop or Smoothie Business
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How to Start an Ice Cream Shop (or smoothie / frozen yogurt
shop)
Did you ever notice that people going to ice
cream shops are usually happy, or celebrating something? A career as an ice cream shop owner, frozen
yogurt or smoothie business operator can be creative and rewarding in many ways.
Let professional business owners of ice cream and frozen yogurt shops show you how to get started and
successfully run your ice cream, yogurt or smoothie shop while minimizing your risk and maximizing your
success.
See what you get >>
How to decide what type of shop to open, put
together a business plan, where to find financing and other necessary information on licenses,
insurance, etc. - Designing your shop, where to get equipment and supplies, find wholesale suppliers, set prices and
accept payments from customers
- Ways to cheaply attract new customers, get repeat business, handle difficult customers and hire a great
staff
- Plus lots of free resources and sample forms and checklists you can use
- Get it Risk-Free >> Start Your Own Ice Cream, Frozen
Yogurt or Smoothie Shop
Ice Cream Shop & Smoothie Business Resources:
Find Customers for Your Smoothie Business
Take the guesswork out of finding customers by picking up the best marketing guide I've found. You'll find
out free and extremely low cost ways to attract new clients to your business with very little effort - saving
you tons of money
Marketing Expert David Frey shows you how to implement these strategies right away, for immediate profit.
The Ultimate Small Business
Marketing Resource
Order business cards. Often overlooked, business cards can be a very efficient and low cost
advertising method. See how you can design your own professional business cards online >> Free Business Cards. See also: 30-50% off Postcards, Brochures and
more Design your own marketing materials online using professional templates. Designs provided, printing
done for you.
Get Free Publicity - Besides advertising in your local yellow pages and placing
ads in newspapers and neighborhood mailers, you can save money by sending a press release or
"letter" to your local paper announcing the grand opening of your new business.
If you can offer a special discount or hold an event and tie it in with your grand opening, publications
will find this more newsworthy and are more likely to publish news about your ice cream or smoothie business.
Your press release can be short and simple, and you can find press release samples you can follow on this page:
How to Write a Simple Press Release
Print Brochures
Showing Your Services and Expertise
Don't just tell people about your smoothie shop - show them! Pictures are worth a thousand words, and
brochures can present a professional company image - while selling your services to potential clients at the
same time.
You want to use quality materials and photos if you can, but company brochures don't have to be expensive.
You can use programs online to design your own brochures, and have them automatically
printed for you at a discounted price.
Offer coupons in neighborhood mailers or local newspapers to attract new customers to try
out your service. You can use mailing services or design your own coupons using online coupon creators.
Local Search - More and more
people are looking for local businesses online (instead of the traditional yellow pages) - and you don't
want to miss out on this market. Local Search sources that are affordable and receive substantial traffic
include: Google Local, CitySearch, Yelp and Super Pages.
Give Out Promotional Items.
ThisPromoWorks has lots of cool items that you can customize with your logo - hand them out to prospective
customers, and they'll think you're cool too! This is an easy way to invite a client to do business with
you.
Gimmicks like magnets, small calendars and pens are a inexpensive marketing tools - and useful to people who
receive them. You can find many of these "ads" around someone's house or office months - even years after
they've received them. Your business gets recognition again and again. Design Your Own Promotional
Items at ThisPromoWorks.
50% OFF custom printed keychains.
Available in a variety of designs, shapes and sizes
Starting a Smoothie Business
Is there room in your town for a Smoothie business?
Juice bars are popping up in most towns and cities. Their offering is healthy, nutritious, easy to make,
fun and very tasty!
Fruit & Vegetable Juices definitely beat most other foods having lower calories, higher vitamin
and mineral content and are low in fat. They have been recognized as preventing many types of illnesses caused
by our fast food diet / low nutrition diet..
Every fruit and vegetable has its own unique mixture of vitamins and minerals which you can use to make up
for many deficiencies in your diet.
Juice on the Move - they are great to be consumed on the move in this high pace world in which we
live in. With a decent lid and a straw you are unlikely to make a mess either in your office or car. Who has
the time to sit down, peel fruit, eat it and then wash your hands?
Added Supplements - You can offer supplements in your juice like added Vitamin C, Ginseng, Mint or
even Garlic to make your offering even more tempting to the new vitamin popping generation. Why not go the full
distance and serve organic fruit and vegetable juices?
Profit Margins are good and equipment costs are low. All you need are several juice machines, good
quality fruit & vegetables, nice decor and the ability to work hard.
You need to have the right type of footfall
though. Find a site that has a lot of younger people passing by. Ideal location would be in walking
distance of a large trendy shopping mall and a big complex of offices.
Initial Expenses can be high for marketing your new business. You have to let people know you have
arrived by sending out emails & doing leaflet drops. Advertise in the local newspaper and radio. Offer free
juice to the first thousand customers and people are sure to know that you have arrived!
Try and come up with trendy names for your juices. It might be just pure orange juice to you but how about
"Refreshing Orange Bang" for a name? Your apple juice could be called "The Green Devil" whilst carrot juice
could possible be named "The Energiser".
Branding is Everything in this business. Choose trendy colours that immediately scream fruit. Use
reds, greens & orange in your logo and shop front design. Your slogan should echo the healthy aspects of
your products. Possible slogans could include "Crave the taste & Improve your Health" or how about "The
Juice that Packs a Healthy Punch"?
Smoothies are not just fruit drinks; they can also be an alternative to a snack or light meal for people who
are worried about their expanding waistlines. Add healthy, easy to make sandwiches to complement your
nutritious range.
Making fruit juice is easy. The real challenge lies in picking the right site, establishing your brand,
building goodwill (and reputation) and generating repeat business.
For the entrepreneur starting out in business, a juice bar can be a fun business with decent profit
potential.
Naz Daud is the founder of CityLocal. This Business Franchise Opportunity is for people who would like to
work from home and be their own boss. | Business Franchise Opportunity | CityLocal Business Franchises and UK Business Directory
2,000 Business Plans
