How to Start an eLearning Business 1-2-3
Elearning is quickly becoming a
standard learning tool for young children, college courses and even business training. This learning
technique is cost-effective and convenient, which ensures that this field will continue to grow in the
upcoming years.
In fact, Entrepreneur Press thinks elearning is a hot enough opportunity to publish a start-up guide for
it.
In addition, professional online instructors Danielle Babb and Jim Mirabella (teaching over 120 online
course combined!) have come out with a very popular guide, Make Money Teaching Online.
This elearning business guide can show you how to run your business as a consultancy, where to find work
with universities and how manage your time so you actually work less and can earn more money. Brilliant!
Get Them Risk-Free >> Start an Online Learning Business + Make Money Teaching Online 
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How Audio and Video Can Explode Your eLearning Business Profits
Adding video and audio to your website can send your sales through the roof, as many people are
visual learners and prefer a more interactive learning environment. Find out how you can easily make your
elearning website more interactive without much cost or know-how (really!)
Now internet video has gone so mainstream that
pretty much anyone can use this highly effective marketing tool almost cost-free. That's right - you don't
even need expensive equipment, and you don't have to know how to operate a camera.
Find out how you can easily add internet video to your website. Build buyer trust and confidence - and watch
your sales explode without a whole lot of effort!
Free Webinar >> How to Increase Your Profits with Online Video
Online Teaching Tools for Your Business
Marketing Your Online Teaching Business:
Use public relations to get free press for your elearning business:
- Write articles about topics you teach. You don't have to be a professional writer, but you can
get free press and draw in customers by sharing helpful or interesting information in your area of
expertise. Articles can be short, and you can submit them to multiple article directories online for free.
See how to write articles to get customers.
- Use business cards. Often overlooked as a marketing tool, business cards can act as mini ads and
be very effective at getting free publicity for your online teaching business. Besides including them in
all your correspondence - share them with other local business owners who offer similar products or
services to yours - but don't directly complete with you. "Teaming up" with other local businesses enables
you to refer clients to each other without having to pay for advertising. Get 250 free business cards.
- Take advantage of online advertising resources. TeachStreet provides a marketplace for teachers to list their classes, events,
workshops and get new students. You can also become a "Betterist" on Betterfly.com helping site visitors learn new skills via your knowledge and
experience. It's great exposure for your business, plus you can promote special offers to gain new
clients.
- Use social media. Twitter and Facebook can get you a lot of free publicity when used correctly. The key is to
combine useful content for your readers in addition to promotional efforts.
-
Start speaking. Many local organizations or community groups like to have speakers at their
meetings or events. This can be a great way to get free publicity, introduce your elearning business
and at the same time establish yourself as an expert in your field. Public Speaking Made Easy
- Write press releases. It's free to write a press release, and journalists are looking for
stories to report on everyday. Why pay for an ad in a magazine or newspaper when you can get a full-page
story written about your company for free? The more newsworthy your story, the more likely it is to be
published. Find out how to write a press
release.
29 Ways You Can Get More
Students
Take the guesswork out of finding customers by picking up the best marketing guide I've found. You'll find
out free and extremely low cost ways to attract new clients to your business with very little effort - saving
you tons of money.
Respected Small Business Marketing Expert David Frey shows you how to implement these strategies right away,
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Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business,
e-zine or web site. You can re-use your old articles by transforming them into another form of promotional
tool.
And one way to re-use them is by turning them into e-mail courses. By
doing so, you'll be able to offer a new product that will help you establish your credibility as a business
owner, e-zine publisher or web site owner.
Even though you'll make use of old articles, you won't be offering a re-hash.
Why? Because once you transform your old articles and gather them together to form an e-mail course, you add
a more focused learning dimension to them. For this, you're able to create a new and effective marketing
tool.
So how do you do it? In a nutshell:
- Gather all your articles and find a common theme among them. If you've written a number of articles
aimed for beginning online business owners, these articles can make up one e-mail course. Your e-mail
course can be a short one (2-4 articles) or a long one (5 or more).
- When you've identified a common theme, arrange your articles in a way that provides some sort of logic
or flow to them.
- Assign one article as one e-mail module or follow up. If you're using 4 articles, your e-mail course
would consist of 4 modules or follow ups.
- Take a good look at each article. Does it look like you can weave the activities within 'lessons' or
will it require you to separate the 'lessons' from the 'assignments' -- information first (your re-written
article) and then hands-on activities or tests after?
- Do your articles use the 'you' voice? If not, re-write as if you're telling your friend a story. Do
your articles sound formal? Even though you're 'teaching' something, strive to keep it lighthearted. Be
engaging and friendly, but never be too flippant or condescending.
- Include additional resources at the end of each module or follow up. These resources could be online
references and researches, and even more intensive lessons.
- Proofread.
- Insert your promotional texts in the beginning, middle or end of each module or follow up. However,
don't overdo this. People who will request your e-mail course are going to see through you once they find
out that your promotional texts far outweigh the lessons and valuable instructions in your e-mail course.
Put value over the content of your e-mail course first and your workshop takers will trust you and believe
in your expertise.
- Put your e-mail course on autoresponder and set the time each module or follow up will be sent. You can
use free or fee-based autoresponders.
Before you announce your e-mail course, test and re-test it thoroughly. When you're certain everything is
fine, go ahead and announce it.
About The Author: (c) Shery Ma Belle Arrieta-Russ | Shery is the developer of creative, motivating and fun
e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com. She also authored the e-book that
lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days!
Visit http://EmailWorkshopsHowTo.com for more info.
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eLearning Business Associations
- The World Association for Online Education
The specific purposes for which WAOE is organized are to develop, support, and evaluate computer-assisted
online education as a professional discipline, based upon sound pedagogical principles and humanistic
ethics, and the voluntary efforts of educators so involved throughout the world. >
- International E-Learning Association
The International E-Learning Association (IELA) is dedicated to advancing the knowledge and practice of
e-learning in the classroom and the workplace. With members hailing from every continent - and from the
realms of business, industry, government, and academia - the IELA is a vibrant and diverse community of
e-learning professionals, researchers, and students.
- United States Distance Learning Association
The USDLA's purpose is to serve the distance learning community by providing advocacy, information,
networking and opportunity.
2,000 Business Plans
