How to Succeed with Pay-Per-Click Advertising 1-2-3
Step1: Select Your Advertising Keywords
What you are doing here is picking specific key phrases that you want toy website to appear under when
somebody conducts a search. Let's say your website is about green eggs and ham. If you purchase the top listing
for the key phrase "green eggs and ham", your website will be the first website listed when a person searches
for "green eggs and ham" in that search engine.
What's great about this marketing technique is that you only pay if someone clicks on your listing and
visits your site.
How to keep your costs down: Use specific
phrases instead of general terms. For example, for a gift basket business, you may want to use "gourmet food
gift baskets" or "valentine gift baskets" instead of just "gift baskets".
How to get results faster: Test different forms of a phrase at
the same time. For example, submit the plural of a word, and submit words in a phrase in different order.
Submit to multiple search engines, starting with a minimal amount to see where you get the best results.
After 30 days, you should be able to see a distinct trend and focus your efforts there.
Here are some tactics to use in your advertising (Taken directly from Google:)
- Focus your ads on low prices and savings.
- Use Value-related keywords.
- Ensure your ad groups are targeted and relevant.
- Don’t waste money on irrelevant clicks.
- Make it easy for customers to buy.
- Focus your money on your high-performers.
Step 2: Describe Your Offer in One Sentence
Here, you want to be clear, concise and specific. Use your keywords at the title of your ad (or include them
in it). In your 1-sentence description, show the reader the benefits they'll receive by visiting your website.
For example:
- Will they save time?
- Will they save money?
- Will they make money?
- Will they look more beautiful?
- Will they lose weight?
- Will they have more fun? etc..
Take a look at what other top listing advertisers are using for their descriptions. Pay attention to what
ads grab your attention, and design your ads similar to those.
Step 3: Create your account(s) and decide your price-per-clickthru
Set up accounts with 1 pay-per-click engine listed below, or several. You can submit the same ads and
descriptions to each engine and save time.
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