New & Different Marketing: Why It Works
Email marketing can be very fast, easy, low-cost and effective. However, sending a
sales pitch to an unknown opt-in email list can often get zero results.
Two Reasons:
1. Opt-in list members are not always qualified and can receive lots of ads, making them less receptive to
your message
2. People are becoming wiser and can often see right through a sales pitch. Buyers want information from
someone who will give them a straight, honest answer
Here are two email marketing techniques that will help you find the qualified buyers that you’re
looking for, and enable you to be viewed as a valuable information resource rather than as an advertiser.
Request - Response Advertising
If you offer a valuable product or service, the good news is that you probably have lots of potential
customers. The challenge is finding these people, preferably without spending a lot of time or money doing
it.
New online services are conveniently enabling buyers to request information on products and services
while still remaining anonymous. This encourages customers to make more inquiries and gives sellers more
opportunities to publicize their businesses.
This low-cost, easy-to-use service lets you email potential customers without worrying about spam. Since you
are corresponding directly one- on-one with customers, you can communicate on a more personal level. This is a
unique opportunity on the internet.
Ezine Broadcast
Ezines are simplified newsletters that are delivered by email to a group of subscribers. So, why should you
advertise in them?
1. You can quickly, easily and affordably reach a highly-targeted audience (with print magazines, you
sometimes have to wait months before your ad can be placed)
2. You can immediately increase your readership because you have less ads that you are competing against
(compared to many classified ad sites or banner ads on cluttered web pages)
3. They are less time-consuming and less work than direct email advertising, since your message is much
shorter.
4. You are associating yourself with a known and respected publication, therefore boosting your business
image and increasing the attention paid to your ad.
In addition, if you use an editorial style ad, you will be viewed more as a valuable information
resource than as an advertiser. (by editorial style, I mean write like you are an editor disclosing a news
story rather than an advertiser marketing a product).
5. Your audience is more receptive: they are much more likely to read the ezine that they subscribed to
than to open an email from an unknown advertiser.
So how do you know which ezines will get you the best response and which ones are a waste of your
money? Take advantage of what the experts know with a professional ezine broadcast service. This does not
necessarily mean greater cost - it means greater results.
For small businesses, Ezine Broadcast offers one
of the best quick, hassle-free services for finding the right targeted ezines and placing high- response
ads.
